18A - Create a Customer Avatar
Athletic Silicon Valley Techie with CRPS
Our Prototypical Customer
Prescription Place has a target audience of older consumers who are on expensive prescription medications. However, since our service is on the internet and subscription based, Prescription Place’s prototypical customer would realistically be a male in his late thirties who has a chronic illness (i.e. Chronic Regional Pain Syndrome) and is technically savvy. Our prototypical customer doesn’t let his chronic illness stop him from living a relatively happy and healthy lifestyle. He would probably live in the San Francisco Bay Area.
His hobbies include sailing, boxing, and trail-running, and he probably drives a Tesla. He was able to afford a Tesla from saving money here-and-there by finding cost-effective ways of shopping and spending (ironically enough). Our prototypical customer watches Netflix series that are popular among his tech colleagues. He is married and has one little boy that is four years old. Our customer relies on prescription medications to stay active and pain free.
He wants to put more money towards his child’s college fund, and he is looking to save wherever he can. He understands that there is an opportunity to save money by subscribing to a service that searches thousands of records online for the cheapest medication available to treat his CRPS. Our prototypical customer feels like he is ten years older than he really is due to his chronic back pain. However, his medication has been doing a good job keeping the pain at bay, as expensive as it currently is. He believes there is a more cost effective medication in the market that is just as (if not more) effective as his current medication.
Do I Have Anything In Common with the Prototypical Customer?
Considering the fact that this prototypical customer is a male in his late thirties with a chronic illness
and a child...I can’t say that I do have anything in common with this man. But that is okay. I actually can relate with him about his desire to save money here-and-there for his child's college education. I am trying to save for more important things in my life as well.
Our Prototypical Customer
His hobbies include sailing, boxing, and trail-running, and he probably drives a Tesla. He was able to afford a Tesla from saving money here-and-there by finding cost-effective ways of shopping and spending (ironically enough). Our prototypical customer watches Netflix series that are popular among his tech colleagues. He is married and has one little boy that is four years old. Our customer relies on prescription medications to stay active and pain free.
He wants to put more money towards his child’s college fund, and he is looking to save wherever he can. He understands that there is an opportunity to save money by subscribing to a service that searches thousands of records online for the cheapest medication available to treat his CRPS. Our prototypical customer feels like he is ten years older than he really is due to his chronic back pain. However, his medication has been doing a good job keeping the pain at bay, as expensive as it currently is. He believes there is a more cost effective medication in the market that is just as (if not more) effective as his current medication.
Do I Have Anything In Common with the Prototypical Customer?
Considering the fact that this prototypical customer is a male in his late thirties with a chronic illness
and a child...I can’t say that I do have anything in common with this man. But that is okay. I actually can relate with him about his desire to save money here-and-there for his child's college education. I am trying to save for more important things in my life as well.
Great job on this assignment! I think it’s great that you shifted your ideal customer into someone who is interested and uses technology to solve their own needs. I hadn’t thought about how difficult or unlikely it is for old aged people to use newer technology, but it’s pretty accurate. I also think it’s interesting that you ended up not having much in common with the avatar.
ReplyDeleteI probably would have chosen an avatar that had a cheaper lifestyle, or just an average lifestlye, perhaps an average car, house/apartment. The product would be great for the average person. I think Tesla’s are quite expensive and having one means that the person either more money than most to spend or they just don’t save money well. But I could be completely wrong.
Hi Jenna,
ReplyDeleteGood post. I thought your avatar would be an older looking male or female. Maybe in their late fifties who make an average living or are getting close to retirement age. I would think those people would benefit the most from your service. Also the cost of living and the taxes people pay in CA. is quite high. Knowing this your prototypical customer may have money and not be so concerned about finding cheaper prescriptions that only save them 10% or a percentage around that. Just my opinion.
Great Job Jenna!